What is a Website Analysis? Why is Web analytics important

Familiar with the concept of website analysis? Curious to know what is website analysis and why web analytics is important? Well, just go through this article to explore the details about it.  Google and other search engines periodically release new improvements. Since consumer behavior is dynamic, you must regularly track and monitor the visitors’ activities.  […]

What is a good goal conversion rate in Google Analytics?

google analytics goal conversion rate

Are you familiar with Google Analytics? Do you know how Google Analytics works to calculate goal conversion rates? Every website has goals that can be set up and tracked from within Google Analytics, such as purchases, sign-ups, and adds-to-cart. In this case, it would be very usual to have some curiosity to know how many […]

Why product engagement is key to your growth?

Product engagement is the measurement of your target users interacting and engaging with your product. It gives you insights on how often your customers use your product, which features are preferred the most by them, and which are the challenging areas of engagement. It is essential that you increase product engagement in order to take […]

What is product engagement? How to Measure it?

While using a product or a service, the most critical and pertinent questions that come to mind are – does this product solve a problem? How easy was it to use? Did it help me accomplish a task faster? Will I continue to pay to use it? All these factors come into play depending on […]